At Mitchell, we've built top-quality fishing reels since 1948 - the year we invented the world's first spinning reel and changed the face of fishing forever.
Together, the Mizmo team has over 100 years of fishing experience & over 30 years of experience in the design and production of fishing related products.
Musky Mania - manufacturer of The Burt jerkbait and a large assortment of crankbaits, deep divers, surface lures, bucktails and crankbaits - Designed by legendary musky fisherman Pete Maina
Your online source for the best assortment of fishing lures in the world. Nichols uses only the highest quality components and materials available with strict quality control procedures